Kaatz, R. B. (1992). Advertising & marketing checklists: 77 proven checklists to save time & boost advertising effectiveness ([1st ed., printing].). NTC Business Books.
Cita Chicago Style (17a ed.)Kaatz, Ronald B. Advertising & Marketing Checklists: 77 Proven Checklists to Save Time & Boost Advertising Effectiveness. [1st ed., printing]. Lincolnwood: NTC Business Books, 1992.
Cita MLA (9a ed.)Kaatz, Ronald B. Advertising & Marketing Checklists: 77 Proven Checklists to Save Time & Boost Advertising Effectiveness. [1st ed., printing]. NTC Business Books, 1992.
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