Cita APA (7a ed.)

Yeshin, T. (1998). Integrated marketing communications: The holistic approach. Butterworth-Heinemann.

Cita Chicago Style (17a ed.)

Yeshin, Tony. Integrated Marketing Communications: The Holistic Approach. Oxford [etc.]: Butterworth-Heinemann, 1998.

Cita MLA (9a ed.)

Yeshin, Tony. Integrated Marketing Communications: The Holistic Approach. Butterworth-Heinemann, 1998.