Public relations as relationship management a relational approach to the study and practice of public relations
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value t...
| Otros Autores: | , , |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Routledge
2015
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| Edición: | 2nd ed |
| Colección: | Routledge communication series
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| Materias: | |
| Acceso en línea: | Sumario |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008582159708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
