Current and emerging issues in the audiovisual industry
This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the re...
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| Other Authors: | , |
| Format: | Book |
| Language: | Inglés |
| Published: |
London, UK : Hoboken, NJ :
ISTE Ltd ; Wiley and Sons Inc
2017
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| Series: | Diverse and global perspectives on value creation set ;
1 |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008530799708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Table of Contents:
- 1. Introduction 2. Digitalization and new competition rules 3. Challenges for content producers 4. New and old business models 5. Multiplatform economy 6. Audiences and new habits of consumption 7. The Spanish market in the international context
