Newsonomics twelve new trends that will shape the news you get
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
St. Martin's Press
2010
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| Edición: | 1st ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008520629708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- In the age of Darwinian content, you are your own editor
- The digital dozen will dominate
- Local : re-map and re-boot
- The old news world is gone. get over it
- Get meta, first
- It's a pro-am world
- Reporters become bloggers
- Niches itch. scratch 'em
- Media learn how to market, marketers find new ways to make the most of media
- For journalists' job, it's back to the future
- Mind the gaps..
