Funding journalism in the digital age business models, strategies, issues and trends
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York [etc.] :
Peter Lang
2010
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008520359708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Introduction
- The challenges of paying for journalism
- How the news business entered the digital age, a history
- Current journalism business models, new ways to support traditional revenue streams
- Sponsorship and philanthropy
- Microfunding and micropayments
- Collaboration between mainstream media and citizen journalists
- Family ownership and trusts
- Narrowing the focus on niche and passion content
- Partnerships : adding value
- Microeconomic concepts : creating a framework for new business models
- E-commerce and engagement : converting users into paying customers
- Building the news business through innovation
- Digital deliverance? electronic paper and e-readers
- Into the future.
