Audience evolution : new technologies and the transformation of media audiences

Audience evolution new technologies and the transformation of media audiences

Detalles Bibliográficos
Autor principal: Napoli, Philip M. (-)
Formato: Libro
Idioma:Inglés
Publicado: New York : Columbia University Press 2010
Materias:
Medios de comunicación social > Audiencia.
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991008422509708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Tabla de Contenidos:
  • Introduction
  • Contextualizing audience evolution
  • The transformation of media consumption
  • The transformation of audience information systems
  • Contesting audiences
  • The implications of audience evolution.

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