Strategic brand communication campaigns

Bibliographic Details
Main Author:	Schultz, Don E. (-)
Other Authors:	Barnes, Beth E.
Format:	Book
Language:	Inglés
Published:	Lincolnwood (Illinois) : NTC Business Books c1999.
Edition:	5th ed
Subjects:	Campañas publicitarias. Nombres comerciales.
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991008421039708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	xxi, 378 p. : il. ; 24 cm
Bibliography:	Incluye bibliografía e índices.
ISBN:	9780844229522

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