Cita APA (7a ed.)

Schultz, D. E., & Barnes, B. E. (1999). Strategic brand communication campaigns (5th ed.). NTC Business Books.

Cita Chicago Style (17a ed.)

Schultz, Don E., y Beth E. Barnes. Strategic Brand Communication Campaigns. 5th ed. Lincolnwood (Illinois): NTC Business Books, 1999.

Cita MLA (9a ed.)

Schultz, Don E., y Beth E. Barnes. Strategic Brand Communication Campaigns. 5th ed. NTC Business Books, 1999.