Advertising management

Bibliographic Details
Main Author:	Batra, Rajeev (-)
Other Authors:	Myers, John G., coautor (coautor), Aaker, David A., 1938- coautor
Format:	Book
Language:	Inglés
Published:	Englewood Cliffs : Prentice Hall 1996
Edition:	5th ed
Subjects:	Publicidad Marketing Publicidad > Gestión.
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991008388459708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	XIII, 754 p. : il. ; 24 cm
ISBN:	9780133057157

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