Marketing the core

Bibliographic Details
Main Author:	Kerin, Roger A. (-)
Other Authors:	Hartley, Steven W., Rudelius, William
Format:	Book
Language:	Inglés
Published:	New York : McGraw-Hill/Irwin 2011
Edition:	4th ed
Subjects:	Marketing
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991008347969708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	xlix, 500 p. ; 28 cm
ISBN:	9780078112065

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