Cita APA (7a ed.)

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2011). Marketing: The core (4th ed.). McGraw-Hill/Irwin.

Cita Chicago Style (17a ed.)

Kerin, Roger A., Steven W. Hartley, y William Rudelius. Marketing: The Core. 4th ed. New York: McGraw-Hill/Irwin, 2011.

Cita MLA (9a ed.)

Kerin, Roger A., et al. Marketing: The Core. 4th ed. McGraw-Hill/Irwin, 2011.