Green lies how greenwashing can destroy a company (and how to go green without the wash)
The concept of corporate sustainability has gained increasing traction over the past five decades and “green marketing” is now considered a crucial element of every marketing department’s agenda. But what happens when it comes to light—as in the Volkswagen diesel-emissions scandal of 2015—that a com...
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
[S.l.] :
[s.n.]
2016
|
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008323629708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
