When Media are new understanding the dynamics of new media adoption and use
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Ann Arbor :
The University of Michigan Press : The University of Michigan Library
2010
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| Colección: | The new media world
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008301009708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Introduction
- Processes. Adoption of new media
- The fragility of forecasting
- Implementation
- User research
- Case studies. How new media affect television viewing
- Videophones and teleconferencing
- When online media were new : the missing chapter
- The long road to interactive television
- Satellite radio
- The integration of mobile phones into everyday life.
