Tabla de Contenidos:
  • 1. Foundations
  • The panoply of political communication
  • What is political communication?
  • The study of political communication
  • Media and political knowledge
  • Contemporary political socialization
  • 2. Political news
  • Agenda-setting
  • Agenda-building
  • Framing
  • Behind political news: myths and realities
  • Unpacking political news
  • 3. Communication and the election campaign
  • Political campaigns past and present
  • The main players in political campaigns
  • Nominations and the news
  • Persuasion and political campaigns
  • Political advertising
  • Presidential debates.