Cita APA (7a ed.)

Blackwell, R. D., & Robeson, J. F. (1972). Strategic marketing. Holt, Rinehart and Winston.

Cita Chicago Style (17a ed.)

Blackwell, Roger D., y James F. Robeson. Strategic Marketing. New York etc.: Holt, Rinehart and Winston, 1972.

Cita MLA (9a ed.)

Blackwell, Roger D., y James F. Robeson. Strategic Marketing. Holt, Rinehart and Winston, 1972.