2nd AMA / ESOMAR Conference : From advertising to communication research Paris, 29th march-ist april, 1981:cHow research can help companies and other, organisations to communicate effectively both, internationally and to the outside world

2nd AMA / ESOMAR Conference From advertising to communication research Paris, 29th march-ist april, 1981:cHow research can help companies and other, organisations to communicate effectively both, internationally and to the outside world

Bibliographic Details
Main Author: American marketing Association /ESOMAR.
Corporate Author: American marketing Association /ESOMAR. Conference (-)
Format: Book
Language:Inglés
Published: Chicago : American Marketing Association [1981?]
Subjects:
Marketing > Investigación > Congresos, conferencias, etc.
Comunicación en la gestión > Congresos, conferencias, etc.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991008249979708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:VI, 376 p. : il. bl. y n. ; 22 cm
Bibliography:Incluye referencias bibliográficas
ISBN:9789283110705

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