American marketing Association /ESOMAR. (1981). 2nd AMA / ESOMAR Conference: From advertising to communication research Paris, 29th march-ist april, 1981:cHow research can help companies and other, organisations to communicate effectively both, internationally and to the outside world. American Marketing Association.
Chicago Style (17th ed.) CitationAmerican marketing Association /ESOMAR. 2nd AMA / ESOMAR Conference: From Advertising to Communication Research Paris, 29th March-ist April, 1981:cHow Research Can Help Companies and Other, Organisations to Communicate Effectively Both, Internationally and to the Outside World. Chicago: American Marketing Association, 1981.
MLA (9th ed.) CitationAmerican marketing Association /ESOMAR. 2nd AMA / ESOMAR Conference: From Advertising to Communication Research Paris, 29th March-ist April, 1981:cHow Research Can Help Companies and Other, Organisations to Communicate Effectively Both, Internationally and to the Outside World. American Marketing Association, 1981.