Cita APA (7a ed.)

ESOMAR seminar measuring advertising effectiveness. (1965). Seminar on measuring advertising effectivesess: Munich, April 1-3, 1965. ESOMAR.

Cita Chicago Style (17a ed.)

ESOMAR seminar measuring advertising effectiveness. Seminar on Measuring Advertising Effectivesess: Munich, April 1-3, 1965. [Lausanne]: ESOMAR, 1965.

Cita MLA (9a ed.)

ESOMAR seminar measuring advertising effectiveness. Seminar on Measuring Advertising Effectivesess: Munich, April 1-3, 1965. ESOMAR, 1965.