APA (7th ed.) Citation

American Marketing Association., King, C. W., & Tigert, D. J. (1971). Attitude research reaches new heights. American Marketing Association.

Chicago Style (17th ed.) Citation

American Marketing Association., Charles W. King, and Douglas J. Tigert. Attitude Research Reaches New Heights. [S.l.]: American Marketing Association, 1971.

MLA (9th ed.) Citation

American Marketing Association., et al. Attitude Research Reaches New Heights. American Marketing Association, 1971.