Cita APA (7a ed.)

Gumpert, D. E. (1985). The Marketing renaissance. Wiley.

Cita Chicago Style (17a ed.)

Gumpert, David E. The Marketing Renaissance. New York etc.: Wiley, 1985.

Cita MLA (9a ed.)

Gumpert, David E. The Marketing Renaissance. Wiley, 1985.