Attitude measurement for marketing strategies
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Glenview, Illinois ; London :
Scott, Foresman and Co
cop. 1971
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008248479708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XI, 177 p. : gráf. ; 23 cm |
|---|---|
| Bibliography: | Incluye referencias bibliográficas (p.154-166) e índice |
