Product placement in Hollywood films a history
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Jefferson, N.C. :
McFarland
2004
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| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008247639708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Table of Contents:
- Motion pictures as business boosters
- The talkies arrive, commercially speaking
- War on free shows, stars sell cars, business finds its voice
- Everything follows the film
- Television ads condition filmgoers to accept commercials
- Ad trailers make a big push
- Ad trailers in the modern era
- Hollywood the ad-product placement in the modern era.
