Product placement in Hollywood films a history
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Jefferson, N.C. :
McFarland
2004
|
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008247639708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Motion pictures as business boosters
- The talkies arrive, commercially speaking
- War on free shows, stars sell cars, business finds its voice
- Everything follows the film
- Television ads condition filmgoers to accept commercials
- Ad trailers make a big push
- Ad trailers in the modern era
- Hollywood the ad-product placement in the modern era.
