APA (7th ed.) Citation

Frank, R. E., Massy, W. F., & Wind, Y. (1972). Market segmentation. Prentice-Hall.

Chicago Style (17th ed.) Citation

Frank, Ronald Edward, William Francis Massy, and Yoram Wind. Market Segmentation. New Jersey: Prentice-Hall, 1972.

MLA (9th ed.) Citation

Frank, Ronald Edward, et al. Market Segmentation. Prentice-Hall, 1972.