APA (7th ed.) Citation

Shaw, R. (1998). Improving marketing effectiveness. The Economist : Profile Books.

Chicago Style (17th ed.) Citation

Shaw, Robert. Improving Marketing Effectiveness. London: The Economist : Profile Books, 1998.

MLA (9th ed.) Citation

Shaw, Robert. Improving Marketing Effectiveness. The Economist : Profile Books, 1998.

Warning: These citations may not always be 100% accurate.