The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications
"The International Brand Valuation Manual" is a detailed and extensive review of the main brand valuation models. The book reveals the state-of-the-art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This 'one-stop...
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| Format: | Book |
| Language: | Inglés |
| Published: |
Chichester :
Wiley
2009
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| Edition: | Rev. and updated from the orig. ed |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008194929708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
