Corporate advocacy rhetoric in the information age
| Otros Autores: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Westport, Conn. :
Quorum Books
1997
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008143709708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Corporate advocacy : a powerful persuasive strategy / Judith D. Hoover
- The barbecue on the mount : the robber barons' gospel of self-reliance / Kathleen Ann Lawrence
- Tycoons, lumberjacks, and the notion of "corporate hero" in the American timber in
