Emotional branding the new paradigm for connecting brands to people

Bibliographic Details
Main Author:	Gobé, Marc (-)
Format:	Book
Language:	Inglés
Published:	New York : Allworth Press c2001.
Subjects:	Marcas comerciales Marcas comerciales > Marketing. Consumidores > Preferencias Motivación, Investigación de (Marketing)
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991008112429708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	xxxii, 319 p. : il. ; 24 cm
Bibliography:	Incluye bibliografía (p. 307-312) e índices.
ISBN:	9781581150780

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