Trust, power and public relations in financial markets
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Abingdon, Oxon ; New York, NY :
Routledge
2017
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| Colección: | Routledge new directions in public relations and communication research
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008083229708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- PR in financial markets: "booms and busts" in trust
- Reframing trust, power & public relations
- Promoting state financial power: creditworthiness as trustworthiness
- Financial trade associations: territorial battles for trust
- Stock market storytelling and dalliances with trust
- Changing banking models, shifting trust relations
- Insurance, investment, pensions: rise of the robo-expert
- Financial exclusion: PR as activism and resistance
- Organising silence: public relations in financial silos
- Conclusion: revisiting the trust strategist's role.
