The handbook of online and social media research : tools and techniques for market researchers

The handbook of online and social media research tools and techniques for market researchers

Bibliographic Details
Main Author: Poynter, Ray (-)
Format: Book
Language:Inglés
Published: New York : Wiley 2010
Subjects:
Marketing > Investigación
Medios de comunicación social > Investigación
Internet > Aspectos económicos
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991008079049708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XIX, 441 p. ; 25 cm
ISBN:9780470710401

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