The handbook of online and social media research tools and techniques for market researchers
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Wiley
2010
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008079049708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Machine generated contents note: Contents
- Foreword
- By Finn Raben
- Introduction
- PART I
- Online Quantitative Survey Research
- 1 Overview of Online Quantitative Research
- 2 Web Survey Systems
- 3 Designing Online Surveys
- 4 Working with Panels and Databases
- 5 Running an Online Survey and Summary
- PART II
- Qualitative Research
- 6 Overview of Online Qualitative Research
- 7 Online Focus Groups
- 8 Bulletin Board Groups and Parallel IDIs
- 9 Other Online Qualitative Methods and Summary of Online Qualitative Research
- PART III
- Social Media
- 10 Participatory Blogs as Research Tools
- 11 Online Research Communities/MROCs
- 12 Blog and Buzz Mining
- 13 Other Social Media Topics and Summary
- PART IV
- Research Topics
- 14 Specialist Research Areas
- 15 Website Research
- 16 Research Techniques and Approaches
- 17 The Business of Market Research
- PART V
- Breaking News!
- 18 NewMR
- 19 Trends and Innovations
- 20 An Overview of Online and Social Media Research
- Glossary
- Further Information
- References
- Acknowledgements.
