APA (7th ed.) Citation

Lilien, G. L., Kotler, P., & Moorthy, K. S. (1992). Marketing models. Prentice-Hall.

Chicago Style (17th ed.) Citation

Lilien, Gary L., Philip Kotler, and K. Sridhar Moorthy. Marketing Models. Englewood Cliffs: Prentice-Hall, 1992.

MLA (9th ed.) Citation

Lilien, Gary L., et al. Marketing Models. Prentice-Hall, 1992.