Multidimensional scaling and related techniques in marketing analysis

Bibliographic Details
Main Author: Green, Paul E. (-)
Corporate Author: Marketing Science Institute (-)
Other Authors: Carmone, Frank J.
Format: Book
Language:Inglés
Published: Boston : Allyn and Bacon [1970]
Series:Marketing Science Institute series
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991008066419708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:xv, 203 p. ; 24 cm
Bibliography:Incluye referencias bibliográficas (p. 161-195)