APA (7th ed.) Citation

Swayne, L. E., & Ginter, P. M. (1989). Cases in strategic marketing. Prentice-Hall.

Chicago Style (17th ed.) Citation

Swayne, Linda E., and Peter M. Ginter. Cases in Strategic Marketing. New York: Prentice-Hall, 1989.

MLA (9th ed.) Citation

Swayne, Linda E., and Peter M. Ginter. Cases in Strategic Marketing. Prentice-Hall, 1989.