APA (7th ed.) Citation

Ries, A., Trout, J., & Peralba, R. (1991). Bottom-up márketing: La táctica dicta la estrategia (Ed. rev.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Ries, Al, Jack Trout, and Raúl Peralba. Bottom-up Márketing: La Táctica Dicta La Estrategia. Ed. rev. Madrid [etc.]: McGraw-Hill, 1991.

MLA (9th ed.) Citation

Ries, Al, et al. Bottom-up Márketing: La Táctica Dicta La Estrategia. Ed. rev. McGraw-Hill, 1991.