APA (7th ed.) Citation

Birn, R. (1992). The effective use of market research: A guide for management (2e ed.). Kogan Page.

Chicago Style (17th ed.) Citation

Birn, Robin. The Effective Use of Market Research: A Guide for Management. 2e ed. London: Kogan Page, 1992.

MLA (9th ed.) Citation

Birn, Robin. The Effective Use of Market Research: A Guide for Management. 2e ed. Kogan Page, 1992.