How to evaluate mass communications the controlled field experiment
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
[New York] :
Advertising Research Foundation
cop. 1968
|
| Series: | An Advertising research monograph
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008028419708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Item Description: | En la cub.: ARF Monograph |
|---|---|
| Physical Description: | vi, 96 p. ; 22 cm |
| Bibliography: | Incluye referencias bibliográficas (p. 77-87) e índices |
