Cita APA (7a ed.)

Sissors, J. Z., & Bumba, L. (1990). Advertising media planning (3rd ed.). NTC Business Books.

Cita Chicago Style (17a ed.)

Sissors, Jack Zanville, y Lincoln Bumba. Advertising Media Planning. 3rd ed. Lincolnwood: NTC Business Books, 1990.

Cita MLA (9a ed.)

Sissors, Jack Zanville, y Lincoln Bumba. Advertising Media Planning. 3rd ed. NTC Business Books, 1990.