Cita APA (7a ed.)

American Management Association, editor. (1959). Analyzing and improving marketing performance: "Marketing audits" in theory and practice. American Management Association.

Cita Chicago Style (17a ed.)

American Management Association, editor. Analyzing and Improving Marketing Performance: "Marketing Audits" in Theory and Practice. New York: American Management Association, 1959.

Cita MLA (9a ed.)

American Management Association, editor. Analyzing and Improving Marketing Performance: "Marketing Audits" in Theory and Practice. American Management Association, 1959.