APA (7th ed.) Citation

Margolin, V., Brichta, I., & Brichta, V. (1979). The promise and the product: 200 years of American advertising posters. Macmillan Publishing Company.

Chicago Style (17th ed.) Citation

Margolin, Victor, Ira Brichta, and Vivian Brichta. The Promise and the Product: 200 Years of American Advertising Posters. New York: Macmillan Publishing Company, 1979.

MLA (9th ed.) Citation

Margolin, Victor, et al. The Promise and the Product: 200 Years of American Advertising Posters. Macmillan Publishing Company, 1979.

Warning: These citations may not always be 100% accurate.