APA (7th ed.) Citation

Moriarty, S. E. (1991). Creative advertising: Theory and practice (2nd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Moriarty, Sandra E. Creative Advertising: Theory and Practice. 2nd ed. Englewood Cliffs: Prentice-Hall, 1991.

MLA (9th ed.) Citation

Moriarty, Sandra E. Creative Advertising: Theory and Practice. 2nd ed. Prentice-Hall, 1991.