Cita APA (7a ed.)

Alsop, R., & Abrams, B. (1986). The Wall Street Journal on marketing. Dow Jones-Irwin.

Cita Chicago Style (17a ed.)

Alsop, Ronald, y Bill Abrams. The Wall Street Journal on Marketing. Homewood: Dow Jones-Irwin, 1986.

Cita MLA (9a ed.)

Alsop, Ronald, y Bill Abrams. The Wall Street Journal on Marketing. Dow Jones-Irwin, 1986.