Consumer behavior : implications for marketing strategy

Consumer behavior implications for marketing strategy

Bibliographic Details
Main Author: Hawkins, Del I. (-)
Other Authors: Best, Roger J., coautor (coautor), Coney, Kenneth A., coautor
Format: Book
Language:Inglés
Published: Homewood [etc.] : Irwin 1992
Edition:5th ed
Subjects:
Mercados > Estados Unidos.
Consumidores > Conducta > Estados Unidos.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991007907689708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XV, 674 p. : lam. col. ; 26 cm

Similar Items