Media effects

Media effects

"Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the differe...

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Detalles Bibliográficos
Autor principal: Potter, W. James (-)
Formato: Libro
Idioma:Inglés
Publicado: Thousand Oaks, Calif. : SAGE Publications cop. 2012
Materias:
Medios de comunicación social > Influencia
Medios de comunicación social > Aspectos psicológicos
Medios de comunicación social > Aspectos sociales.
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991007896969708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Tabla de Contenidos:
  • Why study media effects?
  • Defining key ideas
  • What is a media effect?
  • Media influence
  • Theories of media effects
  • Physiological effects
  • Cognitive effects
  • Belief effects
  • Attitude effects
  • Affective effects
  • Behavioral effects
  • Macro-level effects on the public
  • Macro-level effects on institutions
  • Macro-level effects on society, culture, and mass media
  • Cautions
  • Springboard.

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