Video rhetorics televised advertising in American politics
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| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Urbana :
University of Illinois Press
1997
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| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007864179708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Table of Contents:
- Political spots as paradigms of American politics
- How political advertising uses popular genres
- How popular genres become public styles of political aesthetics for American politics
- How musics and moving images deliver arguments in political adve
