How to market to women : understanding and reaching today's most powerful consumer group

How to market to women understanding and reaching today's most powerful consumer group

Bibliographic Details
Main Author: Nelson, Carol, 1953- (-)
Other Authors: Lear, Frances, pr (pr)
Format: Book
Language:Inglés
Published: Detroit ; Washington D.C. ; London : Visible Ink 1994
Subjects:
Mujeres > Consumo.
Mujeres > Consumo > Estados Unidos.
Consumo > Economía > Estados Unidos.
Consumidores > Estados Unidos.
Marketing
Marketing > Estados Unidos.
Mujeres y publicidad > Estados Unidos
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991007862499708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XVI, 310 p. : il. ; 24 cm
ISBN:9780810394841

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