The management game of communication

The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of int...

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Bibliographic Details
Other Authors: Simcic Brønn, Peggy (-), Zerfass, Ansgar, 1965-, Romenti, Stephania
Format: Book
Language:Inglés
Published: Brighton : Emerald Publishing cop. 2016
Series:Advances in public relations and communication management
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991007832779708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Summary:The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike.
Item Description:Incluye índices
Physical Description:xviii, 297 p. ; 23 cm
ISBN:9781786357168