Marketing estratégico

Bibliographic Details
Main Author:	Lambin, Jean-Jacques, 1933- (-)
Other Authors:	Cuenca, Antonio Carlos, traductor (traductor), Rivera, Jaime, otros (otros), Lado, Nora, otros, Miquel Peris, Salvador, traductor
Format:	Book
Language:	Castellano
Published:	Madrid [etc.] : McGraw-Hill 1995
Edition:	3a ed
Subjects:	Gestión de marketing
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991007830099708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	XXXI, 610 p. ; 24 cm
ISBN:	9788448116118

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