The theory and practice of corporate communication a competing values perspective
How does a company's internal communication help to create its identity in the minds of its employees and stakeholders? In what ways does a company's external communication affect its reputation in the market at large? Corporate communication is a dynamic interplay of complementary and oft...
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| Format: | Book |
| Language: | Inglés |
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Los Angeles, Calif. ; London :
SAGE Publications
cop. 2008
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| Subjects: | |
| Online Access: | Sumario |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007763629708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Summary: | How does a company's internal communication help to create its identity in the minds of its employees and stakeholders? In what ways does a company's external communication affect its reputation in the market at large? Corporate communication is a dynamic interplay of complementary and often competing orientations: unity and variety; consistency and creativity. The Theory and Practice of Corporate Communication offers a coherent, integrative approach by examing the topic and tasks from the framework of the Competing Values Perspective. This perspective allows for the exploration of corporate communication as a unified, highly interdependent function. |
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| Physical Description: | xxvii, 271 p. : gráf. ; 26 cm |
| Bibliography: | Incluye referencias bibliográficas (p. 249-258) e índice |
| ISBN: | 9781412950350 |
